Feb 28, 2010
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Antti Kokkonen
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Many bloggers review and recommend products and services they use. For example, books they’ve read. But these reviews are often positive, why is that?
Is it because it is not worth it to craft the review, if you’re not gonna recommend it? Is it because, you don’t dare to say bad things about the product? Are you afraid you’ll lose the advertisers and/or partners if you publish a bad review?
This is the topic of the day for this discussion. I’d like to hear what you think. Join the discussion on the comments.
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Feb 24, 2010
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Antti Kokkonen
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What we have done to our planet, we are now doing to the Internet. We are filling it with waste. And the saddest thing is that online, making waste can pay off.
In order to get seen online, we desperately look for means to get in front of people. We want to be in the search engines, the social media, forums, blogs, video and whatnot. These are the things you read about, how to get traffic, SEO, using Twitter and all that. These are the games we play. The games we have to play. Even if we don’t like to.
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Feb 20, 2010
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Antti Kokkonen
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On this post, I tell you about the different levels of affiliate marketing:
- Linking means you go and get an affiliate link to a product and add it to a blog post, tweet the link or whatever.
- Reviewing means you actually use and test the product (e.g. read a book, install and test a software program, test drive a car, etc.), and then publish a review of the product.
- Promoting means you put time and effort into actually selling the affiliate product (and not just link and/or review).
The idea with the 3 levels is that as you level up, the likelyhood of making sales increases, but at the same time, the amount of work goes up.
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Feb 18, 2010
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Antti Kokkonen
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Here is a simple step-by-step checklist for evaluating an affiliate program and choosing products to link, review and promote.
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Feb 16, 2010
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Antti Kokkonen
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On this post I will show you why video marketing is the most powerful way to sell anything online. The online video traffic is increasing every month, video increases conversion to sales and using video is easier and less expensive than you probably think. Should you stop writing and start “filming”?
Many successful individuals, businesses and companies have been marketing with video for many years now, and there’s a reason for that – It works (just look at how well Zappos is doing). Here are some facts for you about online video:
- video sells.
- online videos get A LOT of traffic.
- videos rank well in the search engines.
- you don’t need fancy camera or video editing courses to do this.
- you can create awesome videos with just your computer (even for free).
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Feb 12, 2010
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Antti Kokkonen
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This post is another Questions & Answers post, with similar questions by two bloggers. Both Brian and Birney are struggling to monetize their blogs, which are both related to saving money.
If you feel your niche is hard for making money (which one might consider to be an unprofitable niche), you have to think outside the box in order to find a way to give your readers what they want, which might be saving money, free stuff, entertainment, etc. – while making money yourself. Easy? No. Doable? I think so…
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Jan 27, 2010
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Antti Kokkonen
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Just yesterday I shared you a secret to making money online, and today I share even more good stuff. I know, I know – the amount of “secrets” on my blog is getting overwhelming, but what can I do when people title their videos and eBooks like this? Anyway, let me show you what these 3 free guides are about and how to get them.
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