If you're not a blogger yet, and you are thinking about starting a blog, before you jump into the blogosphere and start delivering your best content to the public, consider this very important question:
Why do you want to blog?
- Does the social side of blogging appeal to you?
- Do you enjoy discussing about certain topics and perhaps, debate on those things?
- Is it because you have heard people are making money from blogging?
There are as many answers to the question as there are people, but if you don't ask yourself this question, you will find yourself abandoning your blog after a month, because you don't "feel like it" anymore..
Answer me these questions three:
- What Are You Passionate About?
- What Are You Good At?
- What Do You Enjoy Learning More About?
In your answers to these questions three, lies the seed of the blog for thee.
What Motivates You?
Warning: Slightly academic content ahead!
Before you think what motivates your blogging, think about why are you online..
We as people are driven by our needs. We do things because we think we can get something that we need out of it.
Are you using the Internet to learn, driven by your cognitive needs, needs related to strengthening information, knowledge, and understanding? For Internet users (which you are, as you are reading this text right now), this is possibly the most important motivation, we look for (and share) information. Or are you looking for aesthetic information, trying to fulfill your affective needs, needs related to strengthening aesthetic, pleasurable, and emotional experience. The Internet use is overall evaluated as a pleasurable experience for users can actively seek for aesthetic information. Or maybe your looking to increase your credibility, confidence, stability, and status; Personal integrative needs, a combination of the cognitive and affective needs mentioned above.
Maybe your in here to fulfill the social integrative needs related to strengthening contact with family, friends, and the world - making the role of the Internet as interpersonal communication channel important to you. Or do you want to escape the reality and your usual social roles, relieve stress and tension release needs. or last but not least, Medium appeal: needs emerged as the distinguishing motivations uses can obtain only from Internet activity?
Reference: this motivation section is strongly based on study made and written by Li, D. , 2007-05-24 "Why Do You Blog: A Uses-and-Gratifications Inquiry Into Bloggers’ Motivations". Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online. 2009-05-24 from http://www.allacademic.com/meta/p171490_index.html
In the study, the respondents were asked to indicate the extent to which the listed blogging reasons could be applied to them.
A seven-point Likert scale was used to rate the endorsements, with "1" indicating strongly disagree and "7" strongly agree with those reasons.
Meaning that there many reasons or motivational factors why a person blogs, kind of a matrix of reasons..
- because I can access it wherever I am
- because I can publish at any time
- because I like writing
- because it helps pass the time
- because it is easy to update
- to document my life
- to feel like I am part of a community
- to keep a record of what I learn
- to keep in touch with my family/friends
- to keep track of what I am doing
- to meet new people
- to practice my writing
- to present information on my interests
- to provide information
- to refine my thinking
- to share information useful to other people
- to show my personality
- to tell others about myself
- when I have nothing better to do
Your motivation might or might not fit in these frames and find your motivational key from this..
But sometimes it's nice to reflect, stop and wonder why I'm doing this, as motivation keeps you going and your blog alive.
What Do You Want to Achieve with Your Blog?
Do you want to..
- Blog for fun,
- Brand yourself as an expert, or even
- Establish yourself as a leader, a guru in your field?
- Brand and promote your business, products and services,
- Build a community and a social network of people with similar interests, or
Something else? Money?
- Don't get obsessed about making money,
- Profits will come when you do things right.
- Thinking only about the money is the quickest way to the blog graveyard.
Have you taken the 100 Bloggers Survey yet?
Help me to finish the study by taking this free, voluntary survey: Take the 100 Bloggers Survey Now.
Why Do You Blog?
If you have thought about the above and came up with an answer that keeps you going, you will do great. The combination of passion, love for the topic you write about and getting the rewards you're looking for (whether it'd be authority, money, friends, etc.) from blogging, will keep you, and your blog, going for a long time. Whatever your reason, you're on the right path, because blogging is a whole lot of fun. For me, writing about things I am into and sharing my knowledge and information with others is priceless.
If you're not a blogger yet, perhaps soon you will be and you'll be engaged in the blogosphere and people start coming to your blog, leaving blog comments and showing interest in what you write about..
That is a great feeling.