Summary: They said I should be creating a product and have something to sell. They told me what to do and how to do it. But they didn't prepare me for the self-doubt.
Too long I've been in the shadows. I want to create a product. I want to have something to sell. I have thousand and one ideas, and it took me years to figure this **** out. I have narrowed the list of ideas into one. The mother of all ideas. And I will turn that idea into one helluva product.
The product will suck
What if I get it all wrong. What if the product will suck. I think I know this stuff, but I maybe don't. Maybe I should research some more to make sure I get it right. Yes, I'm gonna make it perfect before I let anyone else to see it. It has to be right.
Or maybe I'm just not good enough to do this. How can I build a personal brand and establish myself as an expert when EVERYONE knows my first product sucked?
Yes, the others are way better at this than I am. Their products are great. I'm sure their first products were awesome too. That's why they have succeeded. It's not like they have created anything that sucked.
No-one will buy it
Well, maybe I still do it, you know, just to try it. Maybe it won't suck that bad. But what if no-one will buy it?
I've put my heart and soul into this and then no-one will buy it. Again, nothing happens. I will be crushed. I'll be the guy who made a product no-one bought.
Hmm, perhaps it's better if I don't create this product at all. After all, it will suck ass and no-one will buy it anyway.
Those who buy it, will hate it
There's no chance in hell I'm going to create a product that will suck and no-one will buy it. Or maybe someone will buy it. And they will see how bad it is and they will hate it. They will ask for refunds and I'm sure I'll mess those too. I've flunked before and I'll do it again.
They will unsubscribe from my blog, leave my mailing list, unfollow me on Twitter and tell all their friends how much they hated my product. I'll be ruined. I won't be able to create and publish anything, ever again.
Maybe I should work on that other idea I had...
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