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The image alt-text affects the on-page SEO, alt-text is used for image-search, alt-text is the “anchor-text” if the image is a link, etc.

Thus, image title-attribute could be “call to action” when alt-attribute should always describe the image with a good keyword phrase.

The image alt-text affects the on-page SEO, alt-text is used for image-search, alt-text is the “anchor-text” if the image is a link, etc.

Thus, image title-attribute could be “call to action” when alt-attribute should always describe the image with a good keyword phrase.

p.s. edited your comment as requested, although I think with Disqus you can go and edit them yourself too.

It's an interesting discussion and I want to learn more about it. Like I said, I've never come across this concept, so I'm definitely eager to learn more!

BTW: Please feel free to remove the “V” word from my comment – I should have been more vague and not used that term.

http://www.seomoz.org/blog/5-reasons-you-should…
http://www.seobook.com/outbound-linking-fun-and…
http://www.dailyblogtips.com/linking-out-google…

Of course, linking out won't “save” your otherwise shady site, e.g. a blue pill site you mentioned as an example, but showing Google that you agree with them on what sites are good for a topic (in the anchor text), they seem to love you back.

And the other thing is, what do “honest” web pages do that spammers don't? They link!! Spammers ONLY link to the things they're trying to sell, or they don't link at all in hopes to get AdSense clicks – Search Engines have noticed this and value sites that do what is right = link out.

More proof? What are the most authoritative sites online? Directories, right? And pages like Wikipedia that link out like crazy. Perhaps it's time for us bloggers to take a notice.

Become a hub and the ultimate source of information for a subject (which you achieve by linking out to all the best sources) and there's a chance YOU become the authority for that subject (for making the research and finding all those great sources).

p.s. I changed the colors of my theme yes (thanks for noticing!), as the gray coloring started to get old and depressing, so I needed something cheerful, thus – green it is for now :)

You know I love SEO talk and I was excited to read your post. You definitely pointed out all of the important steps that need to be taken in order to optimize a blog.

I do have to put my input in on one particular part. You mentioned linking out to other websites as a form of building authority and rankings for your own site. I have never heard about this form of link optimization.

Every time you link to another page, you share your PageRank with that page, so I would NOT recommend linking out as much as possible.

How does linking to a quality site actually increase your authority? What if I had a Viagra site and I link to Wikipedia? I don't believe that would make my Viagra site stronger SEO wise. From everything I've learned, it's not about who you link to – it's about who links to you. Otherwise, any spammer could simply link to every quality site on the Internet and become an authority.

I would love to hear your points on this!

So I think it's very good practice to use plenty of sub-headlines – I use H2, H3 and H4 on my blog posts. If I would write a reeaally long blog post, I would probably go for H5 and H6 too, after all, that's what they are there for.

But even then, the most important keywords would be in the main headline (H1), subheadlines wouldn't matter that much for SEO (but it's still good practice to use them)

One think I'd like to add is that I have heard that you should not use headings “smaller” than h3 (so no h4 and so on). What do you think about that? Also I find it very interesting – when it comes to writing for the user – to enrich your articles with headlines and images so they are not only pure text.

But I have the highest respect for Ed, so I'm afraid there must be something in that interview you heard. Paid or free, the front page of Google is getting filled with other listings which are not that static (paid listings, the social circle, real-time search, news, etc.), and these days you have to be in the top 5-7 instead of the old top 10 to make it to front page. And soon, it might be top 3 for some terms.

But there is two part solution for this. One being what you mentioned, becoming an authoritative blog and just dominating the market. Second being fresh content. The importance of regular content become more and more important. Already now, Google values fresh content more than before.

All in all, I think the best SEO is and will be awesome, up-to-date and highly useful content (and using the principles like the ones this post will just help it even further).

Will take into consideration the other tips you recommend….

One point to note is I recently heard from Ed Dale who was interviewing a few SEO experts and they say Google is beginning to change their search engine results and will be pushing for “paid” listings much more than “organic” listings, which means SEO may not be as important in the upcoming months. The most important way to be listed in Google's search is to become an authoritative blog in your market and to dominate it.

What are your thoughts?

Firstly, when there is a link on a blog post, why the link is there? It's either: a) reference/source, or b) further reading. So the link will help the search engine understand what the page is about. Google especially is the master of collecting “related” data, and the pages you link to will relate and be related to with your page…

The anchor text will make it clear where that link is going to. It's like a roadsign in a sense, and search engines seem to like it when we place clear roadsigns and tell others where they end up if they click. And the search engine will see the page as a place to find all those roadsigns, which is probably good for people who are lost and look for that information, so it ranks it higher for related searches.

That's the theory and how I see it anyway :) So again, good anchor text is very important for both internal and external links.

So no need to pay that much attention to the PR. You'll see it go up eventually when you do the right things, like creating unique content regularly.

A superb post and so quick to the point, thank you.

Would you know how much effect does Google page ranking have on geeting your post to the top on chosen key words?

thx, Lance