Comments on: A Little Lesson With Massive Value

By: Rian

Rian — Wed, 18 Nov 2009 12:48:43 +0000

true enough selling is a hard task to do especially if the buyer is unaware of the benefits. I wonder if there are really honest sellers who really present value of the product. I've tried selling digital cameras before and I am honest. .-= Rian's last blog ..How to Select an Essay Topic =-.

By: David Shaw

David Shaw — Sat, 14 Nov 2009 23:18:43 +0000

Very interesting post!

I would also like to have an Ipod Touch!
.-= David Shaw’s last blog ..Is There A Need For Blog Etiquette? =-.

By: Gordie Rogers

Gordie Rogers — Sat, 14 Nov 2009 02:29:34 +0000

Hi Antti,
I agree with Mike. It’s a fundamental of marketing. You don’t sell features, you sell benefits.
.-= Gordie Rogers’s last blog ..How China Changed A Young American. =-.

By: Kevin Tea

Kevin Tea — Fri, 13 Nov 2009 16:00:47 +0000

An excellent philosophical post to make you sit up and sit back and think things through. .-= Kevin Tea's last blog ..My Top 10 Tech Predictions For 2010 =-.

By: Mike CJ

Mike CJ — Fri, 13 Nov 2009 08:31:34 +0000

It’s a classic lesson in selling. Your cost and value difference is really about the difference between features and benefits.

A feature would be “Prius uses computer technology to integrate both the electric motor and gas engine to provide drive…”

So what?

The benefit is “…which means that your gas bills will be halved, saving you $1000 a year.”

It’s the mistake so many sale people make. Spewing out a list of features without attaching the “which means that.”

People buy benefits not features.
.-= Mike CJ’s last blog ..Eight quick time saving tips for bloggers =-.

By: Jimi Jones

Jimi Jones — Fri, 13 Nov 2009 04:22:49 +0000

Good post for sure, really makes one think about values in a different light. Most people tend to think price first, as you've pointed out. This is where we miss the boat on many occasions. .-= Jimi Jones's last blog ..MaxBlogPress Ping Optimizer – A Must Have Wordpress Plugin =-.

By: Erica Mueller

Erica Mueller — Fri, 13 Nov 2009 00:31:20 +0000

You’re both right. My laptop is worth a lot more to me than the amount I paid for it in the store because of the content I’ve added to it.

I think anything you create to sell, whether an ebook, course, or physical product, is going to have competition somewhere. The trick to getting it in people’s hands it’s so much to make your price lower, but to show why yours is worth even more than you’re asking.

By: Static

Static — Fri, 13 Nov 2009 00:25:05 +0000

Nice post, you almost convinced me to buy a iPod Touch(again) I already have one. .-= Static's last blog ..Epic GVG screenshots (Part 1) =-.

By: Robert Bravery

Robert Bravery — Thu, 12 Nov 2009 22:58:36 +0000

An excellent post. Cost and value are so different. What would it cost me to replace my PC as compared how much is my PC worth to e at this point. What with all my code stored on it. Hours and hours of work worth thousands of dollars, thousands of pictures and home videos, not to mention other types of documents and media. Yes cost and worth are different.

They also mean different things to different people. A PC seems to be more expensive to someone who earns $200 a month as compared to someone earning $2000 dollars a month
.-= Robert Bravery’s last blog ..What is blogging all about? =-.