If the company does it like they should, Facebook IS part of the work! If companies stare at research like that and automatically think that Facebook, Twitter, etc is not work, they are already losing. They should embrace social media, not create policies to stop people from using them…

The reason those people “lose productivity” using Facebook, Twitter or any other social network is that they use it the wrong way – they use it for personal things, because the company has not directed them to use it for both their own and companies good.

When done right, and with proper social media policy within the company, Facebook can be very powerful tool to drive the business and brand.

The study the article refers to proves this point. And companies looking at such studies and saying “Facebook bad! You should be working!” have no clue what the business is about 2010 and beyond.

Those companies should push their employees to talk about the company, their work, write blogs, interact with people in the industry through Twitter, etc. *THAT* is using social media the right way for companies.

If the company does it like they should, Facebook IS part of the work! If companies stare at research like that and automatically think that Facebook, Twitter, etc is not work, they are already losing. They should embrace social media, not create policies to stop people from using them…

The reason those people “lose productivity” using Facebook, Twitter or any other social network is that they use it the wrong way – they use it for personal things, because the company has not directed them to use it for both their own and companies good.

When done right, and with proper social media policy within the company, Facebook can be very powerful tool to drive the business and brand.

The study the article refers to proves this point. And companies looking at such studies and saying “Facebook bad! You should be working!” have no clue what the business is about 2010 and beyond.

Those companies should push their employees to talk about the company, their work, write blogs, interact with people in the industry through Twitter, etc. *THAT* is using social media the right way for companies.

It really hits the nail on the head that playing on facebook while you're supposed to be working hits you and your company in the wallet.

I just hate those guys who all they do is promote and market their stuff, never engaging other people. I never take notice of them.

Good post.
10 Things to help make Twitter work for you.
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You’re right how you have to keep the personal touch and not the automated touch that plagues social media sites now.

Thanks for the great post.
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